BMW will have have 25 electric models in the market by 2023 !!
BMW Group recently said in a Press Statement that they are the ‘market leader in electrification’. Quite a bold claim… They went on to say:
Following an early product offensive that has resulted in a wider choice of models than any of its rivals can offer, the BMW Group has also emerged as a leading force in the manufacture of vehicles with electrified drive systems. The company is ranked as the market leader in Germany for new car registrations of electrified cars with all-electric or plug-in hybrid drive systems and the most successful established premium brand at both a European and global level. (Source: IHSMarkit Report 8/2019)
The introduction of the very latest battery cell technology in the plug-in hybrid versions of the BMW 2 Series, BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X5 and MINI Countryman as well as the BMW i cars further increases the electric range and brings new comfort functions when charging. Electric driving this way becomes an alternative for more and wider customer segments. By increasing the proportion of electric driving and employing digital services such as the BMW eDrive Zones function for automatically detecting green zones, the new plug-in hybrid models that can also be seen at the 2019 Frankfurt show will be able to make a major contribution to cutting CO2 emissions in urban areas.
BMW also said:
The BMW Group will be bringing out yet more models with electrified drive systems as soon as 2020, including the plug-in hybrid variants of the BMW X3, BMW X1 and BMW 3 Series Touring and the all-electric MINI Cooper SE, which is also receiving its show premiere in Frankfurt. This will once again involve harnessing the expertise in the field of electrified drive systems that has been amassed during development of the BMW i models for transferring technology to the BMW and MINI brands. By 2023, the total number of models with an electrified powertrain offered by the BMW Group’s brands is set to increase to 25.