New … all electric Lagonda SUV by Aston Martin to be previewed at the Geneva show in March
March the 5th at the Geneva Motor Show Aston Martin will reveal their all electric SUV to the world press.
Aston Martin stopped building Lagonda Cars in 1958 but has decided to resurrect the brand and aim the new product directly at the Rolls Royce and Bentley in the ultra-luxury SUV marketplace.
The SUV is scheduled to be shown in production form in 2021 with a car version to follow a year later.
Aston Martin has said that the platform for the Lagonda will allow them to design ultra luxury cars with huge interior space. Aston Martin CEO Andy Palmer said they will create "spectacular cars that will radically redefine their sectors of the market,"
Aston Martin has said the Lagonda's electric platform will allow it to design ultra-luxury cars with huge interior space without the need to stretch the overall length much beyond that of its sports cars. It means the company can create "spectacular cars that will radically redefine their sectors of the market,".