Jaguar Opens Fab New Design Studio

Jaguar have got themselves a new Design Director and also a new Design Studio….. bring on the new EVs !!

New Jaguar Design Studio led by Design Director, Julian Thomson, opens at redeveloped Design and Engineering Centre in Gaydon, Warwickshire, UK

• The studio is built around a ‘Heart Space’, putting people at the centre of the design journey, supporting a seamless workflow between creative and engineering teams

• Six key design disciplines, operating across Interior and Exterior teams, develop innovative solutions and define future trends

• New Design Studio allows 20 full-size clay models to be worked on simultaneously doubling the floorspace of the prior site

• The most technologically advanced design studio in the world, featuring industry-leading modelling robotics, Virtual Reality and an 11-metre 4K digital display wall

Jaguar Design is made up of designers from across the globe and from a range of industry backgrounds, including fashion, watch-making, sports and gaming. Being drawn from such different spheres of design helps the team deliver its ‘Jaguar’ interpretation of Britishness using contemporary materials and processes. Those processes utilise industry-leading technology, including custom-made clay modelling machines allowing 20 models to be worked on at once, virtual reality (VR) systems and an 11-metre 4K digital display wall known as ‘The Electric’. The floor area of the new Jaguar Design Studio measures over 12,000m2 – double that of the previous studio spaces based in Whitley.